Berlin Fashion Week
This project introduces students to visual identity system. Students will discuss and identify what makes a visually compelling identity. They will apply their research and critical thinking to the systematic development of a visual identity for a festival.
Research & Audit
What I noticed from researching other logos within the fashion world is that they all are in black in white, and they have high contrast if they are serif or zero contrast if they are serif. This information is important for the rebranding of BFW.
AboutBerlin Fashion Week, launched in 2007 by the Senate for Economics, Technological, and Women’s Issues, reflects the city's culture and political landscape. Gaining popularity between 2008 and 2012, it became known for its cutting-edge, unconventional approach. Its focus on sustainability drew global attention, while its design aesthetic blends Bauhaus modernism with organicism and kineticism.
Moodboard
Sketches & digital Ideation
During this process, I was exploring different approaches for my logo design. I considered whether I wanted a graphic-based logo or a type-based one. Additionally, I explored two distinct styles a Bauhaus inspired design featuring shapes as typography, and a more traditional fashion styled serif wordmark.
Final Mark...
The typeface I used was Didot, it best embodies the sophistication and innovation of a fashion week logo.
Touch Points
For the next step of the rebrand we were assign to create 3 touch points, I chose…
Poster SeriesUrban Panels (Subways)For the first two, I wanted to capture the grunge and rebel urban eccentricity of Berlin. I explored creating textures to use as overlays to capture it and opted for metallic subjects in the photography. I also want to tie back the Berlin subway map as a branding element into the touch points.
Layout ExplorationsRenders
Poster Series
Urban Panels
