Creature Mark
The objective of Creature Marks is to create a unique graphic interpretation of an assigned creature. The form language used to graphically interpret the creature will be based on an orderly and systematic arrangement (syntax/structure) of the basic components of visual communication (elements + attributes).
Research & Form Study
SymbolismCharacteristics
peace, strength, persistence
masculinity, good luck, royalty
coral appearance, brood pouch,
horse like head, curly linear body
Geometric form of the seahorse
Back fin
Moodboard
From my research, I curated a mood board that emphasizes the seahorse’s elegance and fluid movements, but also still captured its strong body-like armor and royal appearance. These photos from coastal spain best capture the aesthetic of the mark.
Grid
Digital Ideations
Outline
Sketches, Grid, & Ideation
Sketch Ideations
Kit of Parts
The creature mark is constructed from 2 basic design elements, ellipses and spirals to ensure cohesion is consistent within the design
Iterations
My iterations evolved from no belly markings on the seahorse to light dots, capturing its textured skin. The lines felt too heavy, while the dots added a light, elegant touch, stay true to the seahorse's character.
