Creature Mark

The objective of Creature Marks is to create a unique graphic interpretation of an assigned creature. The form language used to graphically interpret the creature will be based on an orderly and systematic arrangement (syntax/structure) of the basic components of visual communication (elements + attributes).

Research & Form Study

Symbolism
Characteristics

peace, strength, persistence

masculinity, good luck, royalty

coral appearance, brood pouch,

horse like head, curly linear body

Geometric form of the seahorse

Back fin

Moodboard

From my research, I curated a mood board that emphasizes the seahorse’s elegance and fluid movements, but also still captured its strong body-like armor and royal appearance. These photos from coastal spain best capture the aesthetic of the mark.

Grid

Digital Ideations

Outline

Sketches, Grid, & Ideation

Sketch Ideations

Kit of Parts

The creature mark is constructed from 2 basic design elements, ellipses and spirals to ensure cohesion is consistent within the design

Iterations

My iterations evolved from no belly markings on the seahorse to light dots, capturing its textured skin. The lines felt too heavy, while the dots added a light, elegant touch, stay true to the seahorse's character.