Morgan State University Media Day
Crafted media content to promote the Acrobatics and Tumbling Team.
Research
Starting this project, I initially lacked familiarity with Sports Media Day content. To gain insights, I studied Instagram posts from other teams' media days. I noticed that these posts are characterized by boldness and the ability to embody the school's spirit. My goal became clear I aimed to infuse Morgen's media day content with the same vigor.
3 elements to incorporateTexture aspects in the layout to convey grit and fierceness.
Handwritten typeface for names and welcoming message.
Spreads being 2-3 post layouts wanting to into incorporate that dynamic feel with the media.
Sketches & Ideation
The subject is centered on the spread with the ‘M’ logo faded in the back and bear claws tearing at the side of the spread.
The subject is on the left spread with the ‘M’ logo faded in the back and bear claws tearing from the right into the left of the spread.
Client went with this idea
The subject is centered on the spread with the ‘M’ logo faded in the bottom right corner and bear claws tearing through the middle of the spread.
The subject is on the left spread with the bear logo faded in the back behind the subject’s head and 2 bear claws tearing off the right side of the spread.
Kit of Parts
The Media layout is constructed from the school’s colors, 3 typefaces, 1 graphic and texture element, and their trademark.
The typefaces share similar x heights, and low contrast which allows cohesion to exist among the spread.
The claw graphic I designed and the textured dots capture the school’s spirit.
Helvetica Neue Condensed BoldNorwester
RegularRometheme’s
Pink Blue
Regular
